Research

Understand your audience
before you talk to them.

A structured 15-day research sprint to decode what your customers actually want — and why they're not converting.

What It Is

Most brands make assumptions about their audience. They think they know what customers want — but those assumptions are rarely tested. The Insight Sprint replaces guesswork with evidence.

We use a combination of digital ethnography, social listening, review mining, and search behaviour analysis to build a detailed, accurate picture of your audience: what they care about, what language they use, what obstacles block them, and what would genuinely move them to act.

The output is a research synthesis — audience personas, motivations, barriers, and messaging angles — built specifically to inform strategy, not to sit in a drawer.

You can't write the right message until you understand the conversation your audience is already having — without you.

Who It's For

01Brands that have been operating on assumptions and want to validate (or correct) them with real data
02Businesses preparing for a repositioning, rebrand, or new market entry who need audience foundations first
03Founders who feel their messaging isn't connecting but don't know who they're really speaking to
04Brands entering a new audience segment or geography where local cultural insight is critical
05Teams building a content or campaign strategy that needs to be grounded in real audience language

What's Included

Audience Mapping

Definition of primary and secondary audience segments with demographic and psychographic profiles.

Digital Ethnography

Analysis of how your audience behaves, talks, and makes decisions online — forums, reviews, social.

Motivation & Barrier Analysis

What drives your audience toward a purchase and what stops them from completing it.

Language & Message Mining

The exact words, phrases, and concerns your audience uses — so your messaging feels native.

Audience Personas (2–3)

Vivid, actionable personas built from research — not templates.

Strategic Implications Report

Research findings translated into specific messaging angles, content opportunities, and positioning recommendations.

Pricing

From €900

Price scales with the depth of research required — number of audience segments, number of markets, and complexity of the competitive landscape.

Number of audience segments to research (typically 2–4)

Geographic scope (Spain only vs. multi-market)

Whether qualitative interviews are included (add-on)

Depth of competitive audience analysis required

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Questions

The core Insight Sprint uses digital research methods (social listening, review mining, search analysis). Customer interviews can be added as an optional module — typically 6–8 structured interviews that add 7–10 days and €400–600 to the project.

We adapt the methodology. For audiences with limited digital footprint, we lean more on search behaviour analysis, competitor review mining, and analogue community signals. We'll discuss this during briefing and flag any constraints early.

Yes — Spain is our home market and we have strong cultural context for Spanish lifestyle consumer segments. We can conduct research in Spanish and translate the findings for international teams.

Surveys tell you what people say they do. Digital ethnography tells you what they actually do and how they actually talk. People behave differently when they're not being studied — that's where the most useful insights live.

The research is designed to feed directly into a Brand Rework, Action Plan, or content strategy. You receive specific messaging angles and content opportunities — not just personas. Many clients pair this with the Brand Rework for a complete positioning project.

Understand your audiencebefore you talk to them.

Understand your audience
before you talk to them.