Launch

Enter the market
with intention.
Not noise.

A full 30-day launch playbook for a new brand, product, or location — so you make an impression that lasts beyond opening week.

What It Is

A launch is not a moment — it's a sequence. Most brands treat it as a single event: one post, one press release, one big day. The audience moves on by the following week.

The Launch Strategy builds a complete playbook: pre-launch positioning, audience warming, launch day mechanics, and post-launch momentum. Every stage has a purpose, a message, and a channel. Nothing is left to guesswork.

Whether you're opening a new location, releasing a new product, or introducing a brand to a new market, we design the sequence that makes the launch land — and the brand stick.

The best launches don't feel like launches. They feel like the inevitable arrival of something that was always going to matter.

Who It's For

01Founders launching a new brand or concept from scratch who want to enter the market with strategy, not just energy
02Existing brands opening a new location (a second restaurant, a new store, a pop-up) who want more than just an Instagram post
03Brands launching a new product line or service into an existing or adjacent audience
04International brands entering the Spanish market who need a culturally informed launch approach
05Any brand that wants to make a first impression that creates a foundation — not just a spike

What's Included

Launch Positioning

The core narrative: who you are, what you stand for, and why this launch matters to the people you're trying to reach.

Pre-Launch Strategy

Audience warming, waitlist logic, teaser content, and the sequencing to build anticipation before day one.

Launch Day Mechanics

The exact sequence of activations, posts, outreach, and events for launch day and the 48 hours around it.

Channel Playbook

Instagram, email, press, influencers, paid — each channel's role in the launch and what to publish, when.

Post-Launch Momentum Plan

The 30 days after launch — how to sustain momentum, convert first visitors to loyal customers, and build on early signal.

Launch KPI Framework

What to measure week by week, what good looks like, and what signals to watch for early red flags.

Pricing

From €1,800

Price depends on the scale and complexity of the launch — single product vs. full brand, local vs. multi-city, digital-only vs. integrated physical and online activation.

Scale of launch (local, national, multi-market)

Number of channels in the launch mix

Whether brand positioning needs to be built first

Level of influencer and press outreach strategy required

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Questions

Ideally 8–12 weeks before your target launch date. This gives us time to build the playbook, give you time to produce content, and allows for a proper pre-launch warming sequence. Starting 4 weeks out is possible but creates pressure.

The Launch Strategy is a strategy and planning service — we tell you what to produce, when, and with what message. Content production (photography, video, copywriting) is separate. We can recommend trusted creators if needed.

Yes — and in some ways it's easier, because the brand foundation already exists. We adapt the playbook to leverage your existing audience rather than building from zero.

We design bilingual launch playbooks (Spanish + English) for brands with mixed audiences. Spain is our home market — we know the cultural timing, the platforms that work here, and the kinds of activations that resonate locally.

Yes. A marketing plan covers ongoing activity. The Launch Strategy is specifically designed around a single high-stakes moment — it's more granular, more tactical, and built around creating first impressions that stick.

Enter the marketwith intention.Not noise.

Enter the market
with intention.
Not noise.