Positioning

Sharpen how your brand
explains itself.
Make people care.

A 20-day positioning and messaging project that clarifies who you are, who you speak to, and what makes people choose you.

What It Is

Positioning isn't your logo or your tagline. It's the answer to the question: "Why should I choose you over every other option?" Most brands can't answer that question cleanly — and their audience feels it.

The Brand Rework is a full positioning and messaging overhaul. We start from your audience (who they are, what they care about, what they fear), map where you currently sit in the market, and define the territory you can own — credibly and distinctively.

The result is a clear strategic messaging framework: your core positioning statement, audience segments, key messages, brand voice, and copy guidelines — everything you need to brief a designer, write a website, or brief an agency.

A sharp positioning statement is worth more than six months of content. It's the foundation everything else is built on.

Who It's For

01Established brands whose messaging has grown inconsistent or no longer reflects who they actually are
02Founders preparing for a rebrand, website relaunch, or major campaign who need a messaging foundation first
03Brands competing in a crowded lifestyle category who struggle to articulate genuine differentiation
04Teams where different people describe the brand differently — internal misalignment that shows in the market
05Brands whose audience has shifted and whose positioning needs to evolve to stay relevant

What's Included

Audience Analysis

Who you're speaking to, what they care about, and what they need to hear to choose you.

Competitive Landscape

Mapping where your competitors sit and identifying the positioning territory you can own.

Positioning Statement

A precise, ownable position that clearly differentiates you from alternatives in your market.

Core Messaging Framework

The key messages for each audience segment — what to say, in what order, with what emphasis.

Brand Voice Guidelines

Tone of voice, language principles, what to say and what to avoid — for everyone writing as the brand.

Copy Foundations

Tagline options, homepage headline, about statement, and key value proposition copy — ready to use.

Pricing

From €1,200

Final price depends on the depth of research already available, the number of audience segments, and whether copy foundations are required in multiple languages.

Whether audience research is included or already available

Number of audience segments to address

Bilingual delivery (Spanish + English)

Scope of copy foundations required

Get a proposal →

Questions

No — the Brand Rework is a strategy and messaging project. It produces the brief that a designer or design agency needs to create or refresh your visual identity. Many clients use the Brand Messaging Guide as input for a website redesign or rebrand.

We can incorporate your existing research to reduce scope and cost. If it's thorough and recent, we'll use it directly. If there are gaps, we'll supplement rather than replace.

Two rounds of structured feedback are included — one during the positioning direction phase and one during the messaging framework. This keeps the project moving while ensuring you're genuinely aligned at each step.

That's a separate copywriting engagement, but we often run it as a follow-on after the Brand Rework. Having the messaging framework first means the website copy writes much faster and more consistently.

Absolutely. Positioning matters as much in physical retail, hospitality, and service businesses as it does online. The messaging framework is channel-agnostic — it tells you what to say, and you apply it wherever you talk to customers.

Sharpen how your brandexplains itself.Make people care.

Sharpen how your brand
explains itself.
Make people care.